International Monetary Fund Family Association —
Annual Report 2024
Project Overview
The International Monetary Fund Family Association (IMFFA) is a global nonprofit
organization that fosters community and support for IMF staff and families
across more than 70 countries.
In 2024, IMFFA required a redesigned Annual Report to better communicate
its global reach, community programs, and financial transparency in a clear,
engaging, and modern format.
Client: International Monetary Fund Family Association (IMFFA)
Agency Partner: ConnectingAll Solutions
Role: Visual Designer & Data Visualization
Timeline: 1-week sprint
Tools: InDesign, Illustrator, Photoshop, Canva
Cover Design Exploration & Final Direction
Editorial Design · Data Visualization · Social Impact
Early cover explorations presented to the IMFFA team.
Final selected cover design.
The Challenge
Previous reports were text-heavy and visually inconsistent, making it difficult for members and stakeholders to quickly grasp the organization’s scale, program impact, and budget allocation.
The objective was to design a refreshed editorial system that:
• Improved readability and storytelling
• Translated complex membership and financial data into accessible visualizations
• Maintained IMFFA’s brand identity while modernizing layout and structure
My Approach
Working within a tight one-week production timeline, I collaborated closely with IMFFA’s Communications Chair and ConnectingAll’s leadership team to establish a clean editorial structure and cohesive visual language.
Key contributions included:
• Designing page layouts and typographic hierarchy
• Building a modular grid system for flexible content
• Developing and refining data visualizations
• Ensuring consistency across 20+ report pages
• Preparing print-ready and digital publication files
Data Visualization
A central component of the project was transforming raw datasets into intuitive graphics that communicate IMFFA’s global footprint at a glance.
Working alongside the project’s data analyst, I created and refined multiple data visualizations, ensuring clarity, brand alignment, and accessibility for a non-technical audience.
Contributions included:
• Co-developing the global membership distribution map
• Designing participation and volunteer charts
• Supporting budget allocation and demographic graphics
• Applying consistent visual styling across all data figures
These visualizations translated complex information into clear and engaging storytelling assets.
Editorial Design System
To unify the report, I introduced:
• A modular grid system for flexible page layouts
• A refreshed color palette aligned with IMFFA branding
• Consistent typographic styles for headings, body text, and captions
• Image framing and spacing guidelines
This system ensured visual consistency across content-heavy pages while keeping the document engaging and easy to navigate
Final Deliverables
• 20+ page Annual Report (print + digital)
• Custom data visualization assets
• Cover and table of contents design
• Print-ready and interactive PDF files
Impact
The final report provided IMFFA with a modern, professional communication tool that:
• Enhanced clarity of organizational impact
• Increased stakeholder engagement
• Established a reusable design system for future reports
IMFFA leadership highlighted the report’s improved readability and professional polish.
Team & Collaboration
Agency: ConnectingAll Solutions
María Alejandra Ortega — CEO & Project Lead
Cecilia Galarza — IMFFA Communications Chair
Paola Reyes — Data Analyst
Pamela Briones — Visual Design & Data Visualization
Reflection
This project strengthened my ability to merge editorial design with data storytelling under tight deadlines — a skillset I continue applying in social-impact and sustainability-focused communication projects.